Installing Google Analytics – Web Hosting Hub

Here we will cover how to install Google Analytics onto a website.

After Google Analytics is set up with Google, Google provides a Global Site Tag code snippet to insert into every webpage that needs to be tracked. A different tracking tag must be used for each website when managing multiple domains in Google Analytics.

To get the Google Analytics code snippet, a Google Analytics Account must be created and activated for Analytics. We will cover the process of how to add the code here.

Google Website Verification
Have Google Recrawl a Website

Installing Google Analytics in WordPress

NOTE: Steps for installing Google Analytics on non-WordPress sites can be found below these steps.

Log into your Google Analytics account to get the Global Site Tag
Installing Google Analytics via a Plugin
1. It's possible to install Google Analytics through a plugin such as MonsterInsights
  1. For detailed steps on installation and setup, view the support forum for the plugin
Installing Google Analytics via the header.php file
1. Copy the code that was received from Google
2. Log into the WordPress Dashboard
3. In the panel on the left, hover over Appearance and click Theme Editor
4. A typical WordPress theme will have a Theme Header (header.php)
  1. Find and click on this file in the list on the right
  2. This will open the file in the editor
    NOTE: If there is no header.php file, a different method should be used.
5. Add the code into the theme’s header.php file inside of the <head> section
  TIP: The <head> section can be identified by an opening <head> tag and a closing </head> tag. The code can be placed in between those two tags.
Installing Google Analytics via the functions.php file
1. Copy the code that was received from Google
2. Log into the WordPress Dashboard
3. In the panel on the left, hover over Appearance and click Theme Editor
4. A typical WordPress theme will have a Theme Functions File (functions.php)
  1. Find and click on this file in the list on the right
  2. This will open the file in the editor
    NOTE: If there is no functions.php file, a different method should be used.
5. Add the following code to the bottom of the theme’s functions.php file
```
add_action( 'wp_head', 'my_own_analytics', 20 );
function my_own_analytics() { ?>
// Paste your Google Analytics code here
<?php
}
```
  REPLACE: // Paste your Google Analytics code here with the Google Analytics Code provided by Google.
6. Update the file by clicking Update File under the editor

Manually Installing Google Analytics

NOTE: This method can be used for most non-WordPress websites. If you are using a different content management system (CMS) and the below steps aren't working, a developer should be consulted.

Log into your Google Analytics account to get the Global Site Tag
The code will need to be entered on every page to be tracked between the <head> and </head> tags

NOTE: If the site is using PHP to dynamically build the headers from a separate file, the code would need to be inserted into that file.

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Installing Google Analytics in WordPress

Manually Installing Google Analytics